Although you can probably guess which brands are making it into the top five most valuable brands of the year, the order and their actual brand value might actually surprise you. Unsurprisingly, all of these companies are in the technology sector so it’s worth keeping an eye on trends if you want to stay up to date with these hot brands. Check out the list below and see if you guessed the most valuable brands correctly…
- Amazon has managed to rise 2 places in the ranking this year (2018) with a massive 42% rise in brand value since last year. This has brought the value of the brand to a whopping $150.8 billion! With their fingers in all the pies, from online retail, to cloud infrastructure, to streaming, to the relatively fresh Whole Foods acquisition, Amazon is only set to grow even more.
- Apple has stuck in the number 2 spot over the past year, bring a 37% increase in their brand value, after it slightly plummeted in 2017. If Apple wishes to stay up in the top places then they absolutely have to sell more iPhones in 2018, as this makes up 2/3 of their brand. Their brand value is currently at $146.3 billion.
- Despite doing better than they expected to in 2017, Google still managed to drop from 1st to 3rd place in the ranking. It struggles to keep up with other brands as its product/service base is not as varied in other sectors as the bigger brands. Still, it is worth $120.9 billion.
- Samsung being in the top 5 might be surprising to some people. However, it is actually one of the biggest technology companies in the world. With the brand value now at $92.3 billion, they have seen a 39% increase on last year and have climbed the ranks from 6th place to 4th.
- Facebook is having a tough year already but the brand value is still sitting at $89.7 billion, and still saw a 45% increase on last year’s figure. Facebook dominates most social media channels, owning many of the platforms we know and love. Having been at number 9 on the list last year, climbing to 5th place is very impressive.
This list is based on figures released by Brand Finance, a brand consultancy firm, at the start of the year. If you want to do more research of your own into the topic, check out their report by clicking on this link.